Evaluation Question 4

Eval question 4 redun

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Evaluation Question 3

Eval question 3

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Evaluation Question 2

Eval question 2

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Evaluation Question 1

Eval question 1

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Final Music Video

Final Digipak Magazine Advert Design

Here is the final design for my Digipak Advert for And The Winner Is - Here Again.

I have moved aspects of the advert around slightly in order to make room for the recommendations from important names and figures from the music industry such as Kerrang magazine. I also included Zane Lowe as he has a well known interest in new bands. An example of this is the part of his BBC Radio 1 show named "Fresh Meat" where he and his guests rate three tracks from upcoming bands from 0-100% and the winning song is played throughout the week. I have included these in order to help persuade the audience to purchase the digipak.

Digipak Advert Feedback Analysis

I have collected many responses from both the paper questionnaire and the electronic one, I will now analyze the answers...

1. Do you think that the advert has an appropriate colour scheme?

All people who answered this question said that they thought the colour scheme was good. Some people said they would like to see brighter, vibrant colours on the advert, however I feel that this would not be appropriate for the band's genre and style...

2. Do you like the picture of the bear? Is it appropriate?

All people questioned said they like the picture of the bear. Some commented on how it shows the band's enthusiasm for music, which was the effect I was going for.

3. Do you think the album picture should be in colour? (The actual colour of the digipak is blue)

Most people said that they thought it was fine how it is, however one person said that it might make it easier to find in the shops if it was in colour on the advert, however I feel that this introduction of a bright colour might ruin the overall effect of the advert

4. Do you think a different font should be used on the advert?

The vast majority of people answered no for this question, so I have decided to keep the font the same, as it links well with the digipak.

5. Can you tell from the design of the advert which genre of music the band plays?

Most people said that they thought the design was for an alternative band, which is good. I am pleased that the design accurately shows the band's genre so the audience doe not get confunsed.

6. Do you like the layout of the advert or do you think things should be in a different order?

For this question, the general feeling was that the different aspects of the advert were in a good layout, easy to read and not too cramped or confusing.

7. Is there any additional information you would like to see on the advert?

People said they would like to see quotes from people/magazines on the advert and also where to buy the single from. These are aspects that I will include in my final design.

8. What age range do you think this advert would appeal to?

People thought that this advert would most appeal to people form the age 16 to around 25. This would be the age of the target audience.

9. What kind of magazine do you think this advert would appear in?

Answers for this question were pretty much evenly spread across three answers; NME, Kerrang and Q. These magazines are good as they contain articles about bands similar to And The Winner Is such as Muse, The Blackout, Arctic Monkeys and Cage The Elephant.

10. Are you more likely to purchase the CD knowing that it contains a bonus track?

Everyone said that they would be much more likely to buy the CD knowing that it has a bonus track, this incentive should greatly improve sales of the Digipak.

All this feedback will be very useful in helping come up with a final design for my Digipak advert.

Digipak Advert Feedback

Here is a questionnaire I created to get audience feedback for the Digipak advert:

http://www.surveymonkey.com/s/R98HF67

Album Magazine Advert Analysis

This is another advert for a magazine. I have done it in the same style as the other one so it could be used in the same advertising campaign. This advert is designed to go in a page in a magazine along the bottom as a strip. It includes all the same information as the other advert, just arranged slightly differently to fit at the bottom of the page.

Album Magazine Advert Analysis

Advert analysis

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Digipak Magazine Advert

Here is the first draft for the A4 digipak advert for a page in a magazine:

This is a smaller advert for the And The Winner Is... Here Again digipak, designed to go across the bottom of a page in a magazine.

Final Digipak Design:

Here is the final design for the digipak for ATWI - Here Again. I have changed the back cover to have the band members and the band's websites as some people asked for feedback suggested that it would be a better place than the inside... I have also added more doodles above the text as some people felt that the empty space needed filling. As well as this, I have made the text on the front bolder so as to make it stand out more.

This is the final design for the inside of the digipak. I have chosen not to use the doodles that were on the back of the previous design as some people asked in the feedback stage said they did not seem appropriate... I have used the doodle of the dead bunny to make a pattern across the left side, I feel it is more fitting with the rest of the design.

I have decided to have the digipak made out of recycled card, with as little plastic as possible to hold the CD in place. I have done this to encourage environmentally friendly people to purchase the product, which coincides with the fact that extra material has been saved by not including a whole booklet for the lyrics.

Audience Feedback for Digipak Designs...

I printed out both designs for the digipak for And The Winner Is... - Here Again and made them into mini digipaks in order to make sure people would know what it would look like for real as it is difficult to visualise it when it is just a picture... I also printed out a questionnaire with these questions...

• Do you think that the pictures chosen for the front and back covers are appropriate?

For the first design (the one with the pictures of the band in a cornfield), in general people thought that the pictures fitted well with the band's name, as it kind of portrays them as winners with the sun behind them.

For the second design (the one with the doodles) people generally liked the design on the front, but many people thought that the doodles on the back cover did not really suit the band or genre and some felt that they did not fit in with the rest of the doodles...

• Do you like the font used?

For both designs, people liked the chosen font, however some people did comment that the text on the second design (doodles) should be bolder so it would stand out more against the drawings.

• Do you like the design on the CD itself?

Both designs got good feedback for this question... For the fist design, people liked the fact that the picture on the CD of the band throwing the lead singer in the air again portrays them as 'winners'

• Do you think that the lyrics should be in a separate pull out booklet or do you think the position they are in now is fine?

For both digipak designs, people thought that the position of the lyrics is fine and a pull out booklet would not be necessary as it is only a single so it would just be a waste of paper...

• Can you tell the band's genre from the digipak design?

For both designs, most people managed to guess that the band's genre was alternative rock, this means that people will be easily able to recognise the genre if they saw the CD on sale in a shop...

• Any other comments about the design?

Generally, people just said how they liked both designs, there were comments about how people thought that the doodles on the back did not seem like they fitted with the other doodles...

• Which is your favourite?

Exactly half of people liked each design, which was not very useful for me as I like both designs so had real difficulty choosing which to use as my final design. I have decided to go with the design with the doodles, but I am going to make some changes based on the feedback received for it...

Alternate Digipak Design:

Here is an alternative Digipak design:

It has various doodles on the back cover and has indie-like doodles and drawings on the front cover. This is to show that the music is from the alternative genre. The background is a notebook page, which has connotations to school/college which would be around the age of the band's target audience as most of the band are in college.

This is the inside of my digipak, I have included the names of all the members of the band along with their websites so that fans can find out more information about the band or find new music or information about upcoming gigs. On the right hand side on the inside of my digipak I have included the lyrics to the song Here Again. I felt that a pull-out booklet was not needed as this is only a single so there would not be any need for a pull out booklet full of lyrics.

I have chosen the above design for the CD itself. It links with the front cover of the digipak so people will know which CD it is without the need for any text to be on the CD. I decided to have the lyrics under where the CD will go in order to save space.

Music Video Analysis

Music video analysis

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