Audience Feedback for Digipak Designs...

I printed out both designs for the digipak for And The Winner Is... - Here Again and made them into mini digipaks in order to make sure people would know what it would look like for real as it is difficult to visualise it when it is just a picture... I also printed out a questionnaire with these questions...

• Do you think that the pictures chosen for the front and back covers are appropriate?

For the first design (the one with the pictures of the band in a cornfield), in general people thought that the pictures fitted well with the band's name, as it kind of portrays them as winners with the sun behind them.

For the second design (the one with the doodles) people generally liked the design on the front, but many people thought that the doodles on the back cover did not really suit the band or genre and some felt that they did not fit in with the rest of the doodles...

• Do you like the font used?

For both designs, people liked the chosen font, however some people did comment that the text on the second design (doodles) should be bolder so it would stand out more against the drawings.

• Do you like the design on the CD itself?

Both designs got good feedback for this question... For the fist design, people liked the fact that the picture on the CD of the band throwing the lead singer in the air again portrays them as 'winners'

• Do you think that the lyrics should be in a separate pull out booklet or do you think the position they are in now is fine?

For both digipak designs, people thought that the position of the lyrics is fine and a pull out booklet would not be necessary as it is only a single so it would just be a waste of paper...

• Can you tell the band's genre from the digipak design?

For both designs, most people managed to guess that the band's genre was alternative rock, this means that people will be easily able to recognise the genre if they saw the CD on sale in a shop...

• Any other comments about the design?

Generally, people just said how they liked both designs, there were comments about how people thought that the doodles on the back did not seem like they fitted with the other doodles...

• Which is your favourite?

Exactly half of people liked each design, which was not very useful for me as I like both designs so had real difficulty choosing which to use as my final design. I have decided to go with the design with the doodles, but I am going to make some changes based on the feedback received for it...